The SQUARE ENIX Group is expanding its customer base by providing derivative products that truly re-create the aspect of the Group's intellectual property.

The SQUARE ENIX Group plans, produces, distributes, and licenses derivative products such as merchandising based on the Groups' original intellectual property as well as third-party IPs.

The Group provides two different categories for merchandising. "SQUARE ENIX PRODUCTS" offers sophisticated products such as exquisitely crafted figurines and accessories, while "SQEX TOYS" offers low-priced products such as stuffed toys and practical items.

"SQUARE ENIX PRODUCTS" has received high recognition throughout the world for merchandise such as the high-quality action figure series PLAY ARTS®, featuring characters from the Group's original IPs. As of 2008, the Group has also commenced production of merchandise from Disney and other third-party IPs.

For "SQEX TOYS," the "Smile Slime" series has enjoyed popularity with its stuffed toys of the Group's characters, as well as stationery and practical items featuring DRAGON QUEST® designs. A series of pencils, BATOEN ("battle pencils"), decorated with images of characters from the DRAGON QUEST series, has sold more than 37 million pieces since its release in 1993.

In addition to merchandising, the Group has capitalized on the strength of its original IPs to produce hit features such as FINAL FANTASY® VII ADVENT CHILDREN® (DVD/UMD, over 4.1 million copies shipped worldwide) a full-CG animated film that continues the story from the classic game, and the Blu-ray edition FINAL FANTASY VII ADVENT CHILDREN COMPLETE.

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*1 PAL (Phase Alternation Line); a color encoding system used in broadcast television systems in Europe, Asian countries including China, and Africa.

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